Beginning November 2, movie audiences nationwide can play along with Disney’s Wreck-It Ralph in a new big screen interactive augmented reality (AR) game from Noovie ARcade, the revolutionary companion app for the Noovie pre-show.
The new Ralph Breaks the Internet game – the first studio collaboration for Noovie ARcade – is an exciting part of the marketing campaign for Ralph Breaks the Internet: Wreck-It Ralph 2, which hits theaters nationwide on November 21.
It’s the perfect way to get moviegoers excited about Ralph and Vanellope’s crazy new adventure in Ralph Breaks the Internet.”
“Disney has been our premiere Noovie studio from the beginning, and we’re thrilled to work with them to break new ground in augmented reality gaming.