Still, seeing a team react while a challenged play is in review might keep an audience more drawn in and less likely to flip to the other game on another channel.
This concept isn’t just exclusive to sports either, as NBC has tried implementing the idea across all live programming, with Hairspray Live! serving as a notable example.
Granted, the action is a little heavier during a Triple Threat No DQ Ladder Match than your typical timeout in either sport.
As for other sports like the NBA and NFL, who are pondering changes to commercial breaks, this could serve as a viable solution.