In the announcement of the new promotion, MoviePass also cited some interesting statistics about the service’s impact on the box office returns of smaller films.
These numbers certainly support the idea that MoviePass subscribers are more likely to take a chance on a smaller film.
Annihilation was largely overlooked in the wake of Black Panther, but subscribers to the service gave Alex Garland’s gnarly mindtrip a chance.
According to the company, its subscribers accounted for 17% of the box office on opening weekend for Annihilation, 10% for Every Day and 9% for Love, Simon.