The series is airing during peak primetime hours, and the move to network television will almost certainly expose a much larger audience to the brand, which means an even bigger audience for the wrestling juggernaut to get hooked on the sport.
Regardless of who is doing who the bigger favor, there’s no denying The Rock’s appearance makes the arrival of Smackdown Live on network television an even bigger deal.
With competition approaching, that’s a huge advantage for owner Vince McMahon and some insurance that his brand is now safe for a while.