The TV version was developed by Braff’s former Scrubs executive producer Matt Tarses, who is writing the pilot, which will be directed by Braff himself.
The two will also be executive producers, as will Blumberg and Gimlet’s Chris Giliberti and Matt Lieber.
(Check out Reply All and Surprisingly Awesome, as well as Start Up, when you’re done with this story.)
With the same name as an in-development drama on streaming service Crackle, Start Up is based on the excellent podcast from Alex Blumberg, the former This American Life reporter and producer who co-founded the truly stellar podcast network Gimlet Media.