He has spent this entire week sharing exclusive images from his upcoming version of Justice League, which have included photos of the pending Hall of Justice, Victor Stone (Ray Fisher) in his football gear, and Wonder Woman (Gal Gadot) in the heat of battle.
Zack Snyder is a master marketer.
While other DC directors have pre-recorded their segments and are patiently waiting for the Saturday, August 22 panel at DC FanDome, Snyder has been ringing the bells to get his fandom primed for a massive reveal during his Snyder Cut presentation.