Body paint is another component of this, but there’s a difference between seeing a woman covering her lady parts with paint and the camera getting up close and personal.
In the States, that would be more suited to late night HBO than a news type of broadcast focusing on a current event.
It is noted for its intense costumes and festivities, with appropriate dress often including skimpy clothing, along with beads, sequins and feathers.
Carnaval, or Carnival in English, is the most famous holiday in Brazil.