This change coincided with the release of Avengers: Infinity War, the biggest film of the year and exactly the kind of title that movie fans and probably many MoviePass subscribers would want to see multiple times.
MoviePass has already taken steps to perhaps tamper down the frequency with which its most active subscribers use the service.
MoviePass has maintained that breaking even on tickets is good enough as it is continually finding new revenue streams and partnerships to make it more profitable.
MoviePass claims that changes to its business model are helping keep it afloat and that all of the new changes with the service will not slow it down.