After all, for both Cloverfield and 10 Cloverfield Lane, the ARG started after the trailer and title reveals, yet this time around it’s already live months ahead of its expected release date before the trailer or title are known.
The Cloverfield franchise is seen as a drastic departure from the traditional movie marketing and release patters traditionally expected with most Hollywood productions.
The movie formerly known as God Particle, AKA Cloverfield 3 (potentially Cloverfield Station) is no exception, and may even raise that bar, especially with news that it might come to Netflix.
During this transition, it also lost the God Particle title and is now referred to as Untitled Cloverfield Sequel, although a recent discovery suggests the actual title could be Cloverfield Station.