Speaking of cashing in on buzz, A Bad Moms Christmas is doing just that, as the $20 million production budget for Bad Moms ended up grossing $179 million worldwide, solidifying the film’s status as a humble hit for STX Entertainment.
Considering both properties’ fan-bases tend to overlap quite a bit, it’s a move that sets the Bad Moms universe up for success a second time around.
This feels like a match made in heaven, as This Is Us has quickly become a pop culture and ratings juggernaut for NBC, and hiring a cast member like Justin Hartley cashes in on that buzz.