The $15.4 million Venom brought in on IMAX screens opening weekend compelled the exhibitor to make this relationship more permanent with a global slate deal that will bring more of Sony’s titles to the IMAX format.
This puts Sony in the company of Warner Bros., Disney, Fox and Paramount, which all have such deals with IMAX.
This is the first such deal between Sony and IMAX.
Previously the two companies had one-off deals, as it was with Venom, where Sony films would be released in the giant screen format on a case-by-case basis.