According to The Sun, Fern Britton, who hosted This Morning from 1999 to 2009, will be one of the Celebrity Big Brother housemates.
It is rumoured that producers were keen for her to appear on Love Island All Stars – but she had already been in discussions with Celebrity Big Brother bosses.
Celebrity Big Brother, hosted by AJ Odudu and Will Best, launches on ITV1 and ITVX on Monday 4 March.
An ITV spokesperson told The Independent: “Any names for Celebrity Big Brother are purely speculation.”