There’s still free two-day shipping on a rising number of goods, as well as Prime’s expanding access to other TV shows, movies and music.
So why the change, given the ungodly profits Amazon racks up – $1.6 billion last quarter, tax free?
Thrillist also points out that members “may start to see more benefits from the Whole Foods and Amazon merger” to help offset the cost.
Well, easy as it is to joke the $1 billion price tag for a new Lord of the Rings series is digging into subscribers’ pockets like they’re hiding the One Ring, insiders say the pricing adjustment has more to do with the overall services Prime provides to its 100 million global subscribers.