That’s exactly what happened yesterday when AMC announced that it would not require guests to wear masks in its theaters when they begin reopening on July 15.
Aron reiterated that sentiment to CNN; while he would personally wear a mask at the movies, Aron explained, AMC “didn’t want to step into that controversy.”
When your company announce something that sparks a boycott to trend on Twitter, odds are it was not the best decision.
Those that don’t have a mask will be able to buy one at the box office for $1.