From the political thriller story Captain America: The Winter Soldier, to Spider-Man: Homecoming’s John Hughes like themes, audiences are drawn in by Marvel crafting sub-genres onto their films.
Marvel continues to reinvent its Cinematic Universe properties into recognizable film types, the most recent being Ant-Man and the Wasp, which will be Marvel’s first romantic comedy.
Making Marvel films more then just comic book movies also offers a circumvention of traditional tropes of the sub-genres as well as comic book films.
It’s a smart move by Marvel Studios’ Kevin Feige to help audiences avoid superhero fatigue.