Apple has announced the launch of its own streaming service offering new, original shows, in a reveal spearheaded by a crowd of stars including Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Jason Momoa and Steve Carell.
With this new service, Apple enters direct competition with the main streaming platforms, such as Netflix, Hulu, and Amazon Video.
The company says the subscription service will launch this fall, but hasn’t revealed yet how much it will cost.
On a different note, the Sesame Street character Big Bird made an appearance to promote a show aimed at pre-schoolers, suggesting that Apple is targeting a wide audience with its forthcoming streaming service.