The new program, called Atom Rewards is available to users who download the app and purchase tickets through it.
Atom Tickets can currently be used for over 20,000 theaters, and recently added 1,000 Harkins Theaters locations to its platform.
If a friend then buys a ticket within the next week, the person who referred that friend will also receive a credit.
Those who order four tickets to movies via the app will land a credit to a free movie ticket, which should be simple and effective.
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