Avengers will definitely win the ticket battle this weekend but complete box-office dominance looks like Disney’s true end game.
Avengers: Endgame is only one part of Disney’s 2019 plans that have put the studio on course for the most successful box office showing in history.
Endgame is on course to have the highest-grossing opening weekend in box-office history.
“I’m having a baby tomorrow but I need to know how it ends,” says Jo from Clapton, east London, who was among the first wave of fans to see Avengers: Endgame on Thursday.