Last year Baby Yoda took the Star Wars world by storm when the character was revealed in The Mandalorian.
Granted, this is just internet search data and it is far too early, and difficult to quantify entirely, if Baby Yoda truly is more popular than Darth Vader.
He has been named the most popular character in the entire franchise, topping the likes of Darth Vader and Luke Skywalker.
Data collected by SEMRush reveals that Baby Yoda averaged more than 4.7 million searches online over the past 12 months, easily surpassing every other character in the Star Wars galaxy.