The studio had been developing movies based on both, but with Barbie delayed until 2020 by Sony and with He-Man not getting his due, Mattel had enough.
The decision comes as the rights that Sony held to both the Barbie and Masters of the Universe properties had expired earlier this year.
Now there is a much better chance we’ll see movies based on Barbie, Hot Wheels, Masters of the Universe and more actually come to fruition.
The enduring and popular producer of things that kids love has officially announced that they are launching Mattel Films.