The film is now just over two months away, so Disney are soon going to be really ramping up its marketing.
Following on from the success of Cinderella and The Jungle Book, 2017 sees the release of the live-action adaptation of Beauty and the Beast, one of the studio’s most beloved animated films.
The studio has already started with a run of TV spots and a (not 100% successful) toy launch, but that’s just the beginning.
Hype for the movie has already become higher than the tallest tower of the Beast’s castle.