Black Panther excited people, and more than just seeing it, they wanted to celebrate it and act out their favorite scenes.
It was an event like few others, and records like this one in some ways speak louder than box office dollars.
It’s one thing to spend your money on something, it’s another to talk about it and engage with others about it.
It may be some time before the true impact of Black Panther’s success is fully calculated, but this is just another example of how quickly and completely this movie became ingrained in pop culture.