While that allowed the Black Panther teaser to crack the top 3 for MCU movie trailer views, it fell short of unseating the current champ Thor: Ragnarok (the teaser trailer for which brought in 136 million views).
The other 70 million views came from an online audience, allowing the Black Panther teaser to top the 61 million views accumulated by Captain America: Civil War‘s trailer.
Marvel Studios has released the first teaser trailer for Black Panther and it already ranks among the studio’s top 3 most-watched trailers ever.
If the marketing does unfold like this, then Marvel will have no trouble keeping Black Panther fixed firmly in the spotlight, ahead of its release.