The Boss Baby dethroned Disney’s Beauty and the Beast at the US box office with a $49m debut this weekend, handing star Alec Baldwin what President Donald Trump – to whom the lead character voiced by Baldwin has been compared – might call a “huge” opening.
Despite the popularity of Beauty and the Beast (nearly $400m domestically in 17 days, and $876.3m globally), Boss Baby was able to attract its own family audience.
Boss Baby also evokes Baldwin’s old Glengarry Glen Ross character with quips like: “Cookies are for closers.”
The live-action Beauty and the Beast took in $48m in its third weekend.