On the opposite end of the box office spectrum, the Judd Apatow-produced comedy Bros tripped out of the gate with just $4.8M.
After a surprisingly crafty publicity campaign, Paramount’s horror flick Smile enjoyed a strong debut weekend, earning $22M from 3,645 theaters, per Deadline.
In total, Olivia Wilde’s steamy thriller has amassed $32.8M domestically and $54.7M worldwide.
That, of course, was enough for the the pic to take the top spot at the domestic box office, proving once again that a clever horror concept will bring the crowds every time.
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