While rom-coms still have remained strong on channels like Hallmark and Lifetime, it was only recently that rom-coms started gaining a higher profile again thanks to flicks like Crazy Rich Asians and streaming movies including For All The Boys I’ve Loved Before and Set It Up.
At one point, Netflix even bid to bring Crazy Rich Asians to the streaming service, which would have superseded a theatrical release.
Rom-coms in general have declined in number at the box office in recent years, as female-geared movies have moved more toward raunch comedies and other genre films.
Thankfully, those involved decided the theater was the best route for the flick, even though it was uncertain if audiences would respond to the film at that point.