The Noel Edmonds-fronted gameshow Deal or No Deal is to end after 11 years on UK television screens.
Deal or No Deal was a hit for Channel 4 since it began airing 2004 amassing impressive audiences of over three million.
Never one to do things conventionally, the series – which famously features a diverse range of contestants – will then rebrand itself as Deal or No Deal on Tour as Edmonds takes the show to audiences assembled at iconic landmarks across the UK.
Edmonds will remain with the channel, announcing plans for a new daytime series as well as two new pilots.