DirecTV customers already saw price increases in January 2019 as well.
When combined with previous price hikes over the years, it’s led to the loss of almost 5 million AT&T subscribers since 2016 and the loss of 1.16 million subscribers in the third quarter of 2019 alone.
Coinciding with recent news that AT&T aims to introduce commercials during a paused DVR, AT&T has announced that the majority of satellite subscribers will also see a price hike on their bills beginning January 19, 2020.