Every year, multitudes of people gather on a special Sunday night to watch the conclusion of the NFL season, the Super Bowl.
The report notes that Disney will focus on two films, Fox on A Cure for Wellness and maybe an additional film, and the others unknown.
The biggest absence is noticeably Warner Bros., but the article speculates that promotional partners could help bring any of their films into play.
Deadline is reporting that Disney, Fox, and Paramount are poised to be the biggest players, while Universal will have one ad and Sony taking advantage of (cheaper) pre-game advertising.