We see it every year at the multiplex after a movie gets an Oscar nomination.
For Oscars 2020 weekend, Adam Sandler’s Uncut Gems expanded into more theaters, despite Sandler being “snubbed” for an Oscar. He still won a Spirit Award and made quite a spirited speech about it, and the buzz about his “snub” provided a boost for Uncut Gems on its own.
Suddenly that movie gets a boost in ticket sales or — in this day and age — a boost in streaming.
Last year, Green Book rode that Best Picture Oscar win at the theater for a while, making a lot of extra money.