According to THR, Comcast, Amazon, and Apple are hoping to launch a premium VOD service that would allow moviegoers to rent recent films for $30.
This premium VOD service would not launch unless at least three major studios agree to participate, and there’s no guarantee that will happen.
Even though theaters provide premium formats like IMAX, few things can top enjoying a film on the couch.
Obviously, theaters are very wary, following a disappointing summer box office that was down 13 percent from last year.
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