There’s something up with Stephen King — rather, his house, which looks to have been taken over by a certain sinister clown.
If he’s not holding that enticing balloon, he’s probably holding on to your ankles to drag you down into the sewer.
No doubt he’s very excited about the release of It, especially judging from the extremely positive early reactions.
Even if you haven’t read the book or seen the miniseries, if you’ve seen any of the promotional material for the movie you know that the red balloon is basically Pennywise the clown’s calling card.