By making movie tickets affordable — thanks to a low monthly subscription fee — MoviePass encourages frequent attendance, which assists in such areas as concession sales, theater awareness and, hopefully, positive word-of-mouth for blockbusters (like Deadpool 2 or Solo: A Star Wars Story) and indies (like American Animals).
So far, MoviePass has been a revolutionary innovation aimed solely on getting individuals to attend more movie screenings in a local multiplex than they have in the past.
In an effort to keep revolutionizing its service, and address a customer service need, MoviePass confirms to CinemaBlend that it will introduce a Family Plan that will enable families of four (or less) to purchase all of their tickets at once, all under one account, to make the process more convenient than it is now.