The nature of the five films released by Disney so far this year tell a large part of the story.
The fifth, Toy Story 4, is the result of another purchase: the animation studio Pixar was bought by Disney for $7.4bn in 2006.
In effect, more than a third of all cinema tickets bought in North America are for a Disney movie.
But the studios, led by Disney, are now responding by setting up their own rival services and keeping their products for themselves.
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