Admittedly, basic cable networks like Freeform don’t demand the same kind of ratings as any of the broadcast networks or even other cable networks like AMC, but those numbers just weren’t enough to save Famous in Love from cancellation when combined with the high cost.
Season 2 averaged a mere 254,000 viewers total, which is down from the already-low 330,000 viewers in Season 1.
Hulu elected not to shell out more money for a third season, which is likely tied to Famous in Love’s disappointing viewership in same-day calculations.
Compare them to the record-breaking ratings from Freeform’s new hit Cloak and Dagger, and it’s not difficult to understand why Famous in Love didn’t get a reprieve after Hulu turned down the higher price tag.