It wasn’t the most popular show on MSNBC, and often fell behind Fox News and CNN programs airing in the same time slot, but not always.
It was in 2009 that Ed Schultz got his MSNBC start with The Ed Show, the weekday-then-weekend news commentary program that went through various format and schedule changes over the years, with Schultz’s talking points understandably getting the bulk of the focus.
And it was popular enough to stick around on the network until being cancelled in 2015, with MSNBC’s reasoning tied to wanting more breaking-news coverage, as opposed to just commentary.