Ghosted premieres October 1 on FOX, but the series will stream via Twitter from September 21 to the 24 in advance of the broadcast premiere.
The use of social media to reveal new content is clearly something more social media producers should consider.
FOX and Twitter are breaking boundaries by releasing Ghosted, the new sci-fi comedy starring Adam Scott and Craig Robinson, in advance of the series premiere.
This partnership is the first of its kind for the social media platform and will herald the creation of new content between the social media giant and the studio.