Toy Wars will follow the story of the escalating battle between the toy companies Hasbro and Mattel.
Based upon G. Wayne Miller’s non-fiction book Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies that Make Them, the new project will reference Miller’s five years of access to the behind-the-scenes workings at Hasbro.
There’s no saying at this point just how closely Toy Wars will follow the events of G. Wayne Miller’s book.
Gad has signed on to star in and co-write an Amazon show about the behind the scenes battle between two major toy companies.