HBO has previously used #ForTheThrone to advertise the upcoming eighth season of Game of Thrones, having posted 20 posters online with the hashtag on Twitter.
Game of Thrones fans can now sit on the Iron Throne – if they can find it, that is.
HBO has hidden the coveted chair somewhere in the world and wants the show’s feverish fanbase to go out looking for it.
The American network launched the #ForTheThrone campaign yesterday, posting an hour-long video of the Iron Throne sat in a forest on YouTube.