They’re also shaped much more definitively like direwolves than what Hot Pie made for Arya, although these were presumably baked with the aid of cookie cutters.
Inspired by the more or less direwolf-shaped loaf of bread that Hot Pie baked for Arya in Season 3, the direwolf loaves are made from wholewheat cornbread and flavored with orange zest.
The You Know Nothing John Dough bakery menu consists of one item: the direwolf loaf.
The name for Ben Hawkey’s bakery is a play on the words of the immortal phrase (first uttered by Ygritte) of “You know nothing, Jon Snow,” and it pretty much guarantees that nobody will forget what his shop is called.