Game of Thrones season 7 continues on HBO, Sky Atlantic and NOWTV Sunday nights.
The same season’s finale on 26 June resulted in the biggest Game of Thrones-related drop so far of -5.2% traffic drop.
Game of Thrones has become a pop cultural moment of seismic proportions, to the point where it’s drawing people away from porn.
16.1 million HBO subscribers watched it, 10.1 million of those viewing traditionally and the rest coming from DVR and streaming.
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