In the latest salvo against the company, the adverting watchdog listed dozens more products it says Goop makes claims for that are “unsubstantiated, and therefore deceptive, health and disease-treatment claims to market many of its products”.
It noted that Goop had since made “limited changes” and called on California authorities to look into the matter further.
Last month, Goop published a letter defending its unorthodox health practices.
In June, Paltrow, 44, conceded on Jimmy Kimmel Live! that she is sometimes baffled by the unconventional products and practices her brand promotes.