The China Film Group calls this “a charity model” in a statement addressed to cinema operators in the country.
The China Film Group announced that these films would include Chinese blockbusters American Dreams in China and 2015’s Wolf Totem, and two patriotic crowdpleasers whose box-office appeal has already been tested: Wolf Warrior 2 and The Wandering Earth.
Plans to kickstart business at Chinese cinemas, when most of its 70,000 screens reopen at the end of March, have been announced.
Variety reports that China’s main state-owned distributor, which funnels government-approved product into cinemas, has chosen a small handful of popular titles to try to lure audiences back.