He leads the campaign to try and get the laws against powered vigilantes overturned because he sincerely loves superheroes and everything that they represent.
In Incredibles 2, Bob Odenkirk voices Winston Deavor, the co-owner of a telecommunications magnate, and the truth is that he is a very different character than Saul Goodman.
As fans know, Goodman is a huckster and a con man, willing to lie and cheat to get anything that he wants.
It’s absolutely a very different kind of role, but it’s great all the same.