This is something that the studio are well aware of, as back in September, Disney CEO Bob Iger admitted that Rogue One was “an experiment, of sorts.”
Rogue One will almost certainly dominate the box office over the last few weeks of December, but it will be interesting to see its longevity as we go into 2017.
The release and success of Rogue One, which is directed by Gareth Edwards (Godzilla) from a Chris Weitz and Tony Gilroy script, will dictate just how many more standalone Star Wars films follow it.