Shows airing on linear television are aiming to get audiences to watch the ads during episodes, so many networks might risk ad revenue problems if a majority of viewers are flocking to binge shows on platform where they can’t advertise.
Typically, news about a show doing really well on OTT isn’t always the best sign for a broadcast or cable entity.
However, this is actually solid news for the subscription-funded HBO, and it shows how much accessibility can factor into a show like Chernobyl’s viewership.