Halloween is definitely the biggest movie opening on October 19, with its competition including Can You Ever Forgive Me?, Serenity and Mid90s.
Halloween getting early positive reception following its screening at the Toronto International Film Festival definitely doesn’t hurt either.
So a $50-$85 million haul opening weekend is quite impressive, especially when you take into account that Halloween’s budget was only $10 million.
Along with fan interest and a strong advertising campaign, according to Box Office Pro, Halloween is also outpacing fellow horror movies like A Quiet Place and Split on Twitter, largely due to positive reactions to the first trailer.