The feature will give French subscribers access to “some of the best French and European content on the service,” including Family Business, La Casa de Papel, Unorthodox, and The Crown, the latter of which will soon debut its fourth season.
France was chosen as the market for Netflix Direct due to the massive popularity of traditional television in that country, where the option of tuning into an airing show may be more appealing than perusing a massive library of shows to pick ones that you may or may not like.