Hulu Ends Free Streaming Service, Expands Deal with Yahoo

The challenge for Hulu remains finding a way to keep up with Netflix and Amazon, especially on the original programming side.

Hulu, like its competitors, is a subscription service that streams on various devices, including televisions.

The entirety of Hulu was free and ad-supported until a subscription model, called “Hulu Plus,” was launched in 2010; the “Plus” was dropped from the name five years later, indicating that the company was focused on its subscription service.