Hulu’s newest experiment, Pause Ad, “provides a non-intrusive, viewer-initiated ad experience that is both delighting to viewers and effective for brands,” per a statement on their website.
Hulu, the streaming platform that specializes in TV, and functions like a DVR for people without cable, is testing a new way for users to experience ads.
These insights led us to take our current approach to pause ads, and the research so far has shown a positive response from viewers.”
They plan to fully integrate them by the second quarter of 2019, but only for “select content.”